Our story

Future of trail running is female!

The founders

We are Anne-Emmanuelle and Ming!

We met in 2014, working for another trail running brand. Ming is the design lead, and Anne-Emmanuelle is the artistic director.

In 2023, we're remaking the world by imagining the trail running industry as a women's industry. Let's go! Let's embark on the entrepreneurial adventure.

How great it would be to finally be listened to, to have equipment adapted to our body shape and our real needs.

So, we first worked on a trail bag that was really smart and adapted to our chest.

Today, we are developing other products with you, with our community of runners 😍.

We are going to change the world of trail running!!

  • Taking our place in a world of men

    We still see product meetings with men and only men around the table deciding on women's equipment 🥵

  • 🔥 No more mixed equipment!
    🔥 No more overflowing cupboards!
    🔥 No more sad and dark style!

    🤩 We dream of running without taboos.
    🤩 We dream of elegance, combined with performance.